Bristol Myers Squibb – Web Applications

The story: Formulary cards are expensive to produce and distribute. They also change often. The Brand Manager was looking for an alternative that would save time and money.
Concept of a web-based “app” that would be easy to change, and save on printing and distribution costs
Presented to the medical team to get their approval prior to development
Submitted this concept for an Innovation Award, winning $10K in seed money to move forward
Cost savings for the Baraclude formulary cards was $580K in the first year of project completion