Bristol Myers Squibb – Websites

  • BMS Studio won this project from Digitas Health, based on our concept and cost-savings for the brand
  • Project called for using Flash, but we presented a less expensive, easy to revise, and compliant with medical requirements alternative, which also helped with search engine rankings
  • Concept was presented to Medical before development to insure that we were compliant
  • Site became a model of how Medical preferred content to presented on websites

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