AT&T Enterprise Business Website
- Manage all content and content strategy for B2B product and services website
- Project manage the site redesign of 108 pages in 9 months
- Liaison between Marketing, Product Marketing, Design, SEO, and IT teams
- Gather all project requirements
- Create and manage project plan
- Collaborate with Design team on user testing and template design
- Manage writing team and coordinate routing content through legal review
- Ensure content delivered on time for launch
- Coordinate Lead Gen Campaigns
- Management of content strategy
- Optimize content to meet SEO goals
- Manage all assets and documents in SharePoint
- Create an employee advocacy campaign to drive traffic to the blog via social media
- Daily monitoring of Webtrends analytics
- Manage video and digital document projects
- Create and manage website process documents
- Create PowerPoint reports of monthly statistics for the product and services website — includes site analytics, SEO statistics, and project progress