CVS MinuteClinic

 My role as a Senior Content Strategist :

• Creating SEO optimized long and short form content for the MinuteClinic. Including:
  • Value statements based on common questions customers were asking about the MinuteClinic or other topics
  • Service and condition detail pages
  • Mobile micro copy and transactional messaging such as emails, text messages and push notifications
• UX-specific content catering to the user’s experience/flow throughout an application
• Creating AEM Headed/Headless content models and fragments
• Documenting process for creating AEM models and fragments
• Managing SEO content agencies and editing content
• Routing all content through marketing, clinical, and legal channels
• Member of the team evaluating the Writer.AI application and creating prompts specific to CVS content needs